Empowering Change, One Project at a Time
Beauty With A Purpose
Championing Innovative Solutions for Community Impact and Sustainable Development
The Beauty with a Purpose (BWAP) competition is a core component of the Miss World Guyana national competition, highlighting the candidates' dedication to social causes and community service. This competition encourages candidates to develop and implement projects with a plan, pitch, and execute methodology to address pressing issues within their communities, aiming for sustainable and impactful change.
Julia Morley
Founder - Beauty With A Purpose
Julia Morley is CEO of the Miss World Organization and has dedicated much of her life to humanitarian causes through the organization’s charitable arm, Beauty with a Purpose. Under her leadership, Miss World has raised millions of dollars for children’s charities and BWAP related projects across the globe. Julia Morley is celebrated for transforming the beauty pageant into a platform that empowers women and promotes social good.
Dr. Dave Lalltoo
Founder - Recover Guyana
Beauty With A Purpose In Action
PROJECT FLO
Andrea King| Miss World Guyana 2022
BWAP 2023 Submission
Learning Money, Before Earning Money
STEM GIRLS GLOW
Joylyn Conway | Miss World Guyana 2019
BWAP 2019 Submission
more info coming soon
Sophia Special Needs School
Ambika Ramraj | Miss World Guyana 2018
BWAP 2018 Submission
Healthy Wholly
GDA - Diabetes
Vena Mookram | Miss World Guyana 2017
BWAP 2017 Submission
Sweet Vigor
ONE ACT
Nuriyyih Gerrard | Miss World Guyana 2016
BWAP 2016 Submission
Thrive -Live Without Stigma
POTS
Lisa Punch | Miss World Guyana 2015
BWAP 2015 Submission
Say Yes To Living
RIVAH
Rafieya Husain | Miss World Guyana 2014
BWAP 2014 Submission
Shatter The Silence
HOPE PHOENIX
Ruqayyah Boyer | Miss World Guyana 2013
BWAP 2013 Submission
Stop Domestic Violence
SHATTER THE SILENCE
Miss World Guyana 2014, Rafieya Husain was one of the prize winners who won one of the most coveted awards at the 2014 Miss world competition
Beauty with a Purpose Competition Judging Criteria
The Beauty with a Purpose (BWAP) competition will be judged in three phases: Plan & Pitch, Preparation & Promotion, and Execution. Each phase will be scored out of 100 points, ensuring a thorough evaluation of the candidates' projects from conception to completion. Below are detailed explanations for each criterion.
Phase 1: Plan & Pitch (100 points)
In Phase 1 of the Beauty with a Purpose (BWAP) competition, candidates lay the groundwork for their projects by developing a comprehensive plan and delivering a compelling pitch. This phase focuses on identifying a pressing community issue, setting clear goals, and presenting a well-thought-out project proposal.
- Identification of Cause (20 points)
- Specificity and Relevance (10 points): Candidates must clearly identify and articulate a specific community issue or cause. The relevance of the chosen cause to the community’s needs is crucial, ensuring the project addresses a significant problem.
- Research and Evidence (10 points): Quality and depth of research conducted to understand the issue are essential. Candidates should provide thorough research and evidence, including data, statistics, and insights from reliable sources, to support the identification of the issue.
- Project Goals (20 points)
- SMART Goals (10 points): Goals must be Specific, Measurable, Achievable, Relevant, and Time-bound. Each goal should be clearly defined, with a plan for how it will be measured and achieved within a set timeframe.
- Alignment with Mission (10 points): The goals should align with the broader mission of the BWAP competition and effectively address the identified community issue.
- Project Plan Detail (30 points)
- Comprehensive Plan (15 points): Candidates need to present a detailed and realistic project plan, including the scope, timeline with milestones, and a list of required resources. The plan should be actionable and practical.
- Feasibility (15 points): The practicality and feasibility of the project plan are assessed, ensuring it is realistic given the available resources and time constraints.
- Innovation and Creativity (15 points)
- Innovative Approaches (10 points): The project should incorporate creative and innovative methods to address the chosen issue. Judges will look for originality and out-of-the-box thinking.
- Uniqueness (5 points): The uniqueness of the project concept and approach, highlighting how it stands out from other initiatives addressing similar issues.
- Presentation and Pitch (15 points)
- Clarity and Organization (10 points): The project proposal and pitch should be clear, well-organized, and easy to follow. The presentation should effectively communicate the project’s vision, goals, and expected outcomes.
- Persuasiveness (5 points): The candidate’s ability to persuasively present their project idea, demonstrating passion and commitment to the cause.
Phase 2: Preparation & Promotion (100 points)
In Phase 2 of the Beauty with a Purpose (BWAP) competition, candidates focus on the critical groundwork required to bring their projects to life. This phase emphasizes team building, strategic partnerships, resource mobilization, and effective promotion to ensure the project gains the necessary support and visibility.
- Team Formation and Involvement (20 points)
- Team Bios and Roles (10 points): Candidates must present detailed biographies of core team members, highlighting their experience and specific roles within the project. This ensures that the team is well-equipped to handle various aspects of the project.
- Team Collaboration (10 points): Effective collaboration among team members is crucial. Judges will assess how well the team works together, leveraging each member’s strengths to achieve common goals.
- Partnerships and Networking (20 points)
- Partnerships (10 points): The quality and relevance of partnerships with other organizations or stakeholders are evaluated. Strong partnerships can provide additional resources, expertise, and support for the project.
- Networking Efforts (10 points): Candidates should demonstrate effective networking to build relationships that can enhance the project’s success. This includes outreach to potential supporters, sponsors, and community leaders.
- Fundraising and Resource Mobilization (20 points)
- Fundraising Plan (10 points): A comprehensive and realistic fundraising strategy is essential. Candidates must outline how they plan to secure the necessary funds to support their project.
- Resource Mobilization (10 points): Success in mobilizing resources, including financial, material, and human resources, is critical. Judges will look for innovative ways candidates have secured the support needed for their project.
- Promotion and Publicity (20 points)
- Promotion Plan (10 points): Candidates should provide a detailed plan for promoting their project, including marketing strategies and channels to be used. Effective promotion ensures the project reaches a wide audience.
- Public Engagement (10 points): The effectiveness of engaging the public and raising awareness about the project is assessed. This includes social media presence, community events, and other outreach efforts to garner support and visibility.
- Preparation and Readiness (20 points)
- Logistical Preparation (10 points): Thorough logistical preparation for project execution is essential. This includes planning for potential challenges and risks to ensure smooth implementation.
- Readiness Assessment (10 points): Judges will assess the readiness of the team and resources for project launch. This involves having all necessary materials, permissions, and support in place to begin executing the project.
Phase 3: Execution & Impact (100 points)
In Phase 3 of the Beauty with a Purpose (BWAP) competition, candidates bring their projects to life and demonstrate their real-world impact. This phase evaluates the effectiveness of implementation, monitoring, evaluation, and the overall social impact of the project.
- Implementation and Activities (30 points)
- Execution of Activities (15 points): Candidates are assessed on how effectively they execute the planned activities according to their project plan. This includes adherence to the project timeline and successful completion of key tasks and milestones.
- Adherence to Timeline (15 points): Staying on schedule with the project timeline is crucial. Judges will look for evidence that the candidate has managed time effectively and met deadlines throughout the project.
- Monitoring and Evaluation (20 points)
- Progress Monitoring (10 points): Regular monitoring of project progress ensures that the project stays on track and any issues are identified early. Candidates should demonstrate their ability to track progress against the plan.
- Evaluation and Adjustment (10 points): The ability to evaluate progress and make necessary adjustments to improve project outcomes is assessed. This includes responding to challenges, incorporating feedback, and making data-driven decisions to enhance the project’s effectiveness.
- Impact and Outcomes (30 points)
- Social Impact (15 points): Judges will evaluate the measurable positive impact of the project on the community and its beneficiaries. This includes tangible improvements and benefits brought about by the project’s activities.
- Sustainability (15 points): The potential for long-term sustainability and continued benefit to the community is crucial. Candidates should demonstrate how the project will maintain its impact beyond the competition, including plans for ongoing support and maintenance.
- Financial Management (20 points)
- Budget Adherence (10 points): Adherence to the planned budget is assessed. Candidates should demonstrate effective financial management and efficient use of resources, ensuring that funds are spent wisely and within budget.
- Transparency and Accountability (10 points): Transparent and accountable use of funds is essential. Candidates should provide detailed financial reports and be open about their financial activities, ensuring all expenditures are documented and justified.
- Plan & Pitch
-
Phase 1: Plan & Pitch (100 points)
In Phase 1 of the Beauty with a Purpose (BWAP) competition, candidates lay the groundwork for their projects by developing a comprehensive plan and delivering a compelling pitch. This phase focuses on identifying a pressing community issue, setting clear goals, and presenting a well-thought-out project proposal.
- Identification of Cause (20 points)
- Specificity and Relevance (10 points): Candidates must clearly identify and articulate a specific community issue or cause. The relevance of the chosen cause to the community’s needs is crucial, ensuring the project addresses a significant problem.
- Research and Evidence (10 points): Quality and depth of research conducted to understand the issue are essential. Candidates should provide thorough research and evidence, including data, statistics, and insights from reliable sources, to support the identification of the issue.
- Project Goals (20 points)
- SMART Goals (10 points): Goals must be Specific, Measurable, Achievable, Relevant, and Time-bound. Each goal should be clearly defined, with a plan for how it will be measured and achieved within a set timeframe.
- Alignment with Mission (10 points): The goals should align with the broader mission of the BWAP competition and effectively address the identified community issue.
- Project Plan Detail (30 points)
- Comprehensive Plan (15 points): Candidates need to present a detailed and realistic project plan, including the scope, timeline with milestones, and a list of required resources. The plan should be actionable and practical.
- Feasibility (15 points): The practicality and feasibility of the project plan are assessed, ensuring it is realistic given the available resources and time constraints.
- Innovation and Creativity (15 points)
- Innovative Approaches (10 points): The project should incorporate creative and innovative methods to address the chosen issue. Judges will look for originality and out-of-the-box thinking.
- Uniqueness (5 points): The uniqueness of the project concept and approach, highlighting how it stands out from other initiatives addressing similar issues.
- Presentation and Pitch (15 points)
- Clarity and Organization (10 points): The project proposal and pitch should be clear, well-organized, and easy to follow. The presentation should effectively communicate the project’s vision, goals, and expected outcomes.
- Persuasiveness (5 points): The candidate’s ability to persuasively present their project idea, demonstrating passion and commitment to the cause.
- Identification of Cause (20 points)
- Preparation & Promotion
-
Phase 2: Preparation & Promotion (100 points)
In Phase 2 of the Beauty with a Purpose (BWAP) competition, candidates focus on the critical groundwork required to bring their projects to life. This phase emphasizes team building, strategic partnerships, resource mobilization, and effective promotion to ensure the project gains the necessary support and visibility.
- Team Formation and Involvement (20 points)
- Team Bios and Roles (10 points): Candidates must present detailed biographies of core team members, highlighting their experience and specific roles within the project. This ensures that the team is well-equipped to handle various aspects of the project.
- Team Collaboration (10 points): Effective collaboration among team members is crucial. Judges will assess how well the team works together, leveraging each member’s strengths to achieve common goals.
- Partnerships and Networking (20 points)
- Partnerships (10 points): The quality and relevance of partnerships with other organizations or stakeholders are evaluated. Strong partnerships can provide additional resources, expertise, and support for the project.
- Networking Efforts (10 points): Candidates should demonstrate effective networking to build relationships that can enhance the project’s success. This includes outreach to potential supporters, sponsors, and community leaders.
- Fundraising and Resource Mobilization (20 points)
- Fundraising Plan (10 points): A comprehensive and realistic fundraising strategy is essential. Candidates must outline how they plan to secure the necessary funds to support their project.
- Resource Mobilization (10 points): Success in mobilizing resources, including financial, material, and human resources, is critical. Judges will look for innovative ways candidates have secured the support needed for their project.
- Promotion and Publicity (20 points)
- Promotion Plan (10 points): Candidates should provide a detailed plan for promoting their project, including marketing strategies and channels to be used. Effective promotion ensures the project reaches a wide audience.
- Public Engagement (10 points): The effectiveness of engaging the public and raising awareness about the project is assessed. This includes social media presence, community events, and other outreach efforts to garner support and visibility.
- Preparation and Readiness (20 points)
- Logistical Preparation (10 points): Thorough logistical preparation for project execution is essential. This includes planning for potential challenges and risks to ensure smooth implementation.
- Readiness Assessment (10 points): Judges will assess the readiness of the team and resources for project launch. This involves having all necessary materials, permissions, and support in place to begin executing the project.
- Team Formation and Involvement (20 points)
- Execution & Impact
-
Phase 3: Execution & Impact (100 points)
In Phase 3 of the Beauty with a Purpose (BWAP) competition, candidates bring their projects to life and demonstrate their real-world impact. This phase evaluates the effectiveness of implementation, monitoring, evaluation, and the overall social impact of the project.
- Implementation and Activities (30 points)
- Execution of Activities (15 points): Candidates are assessed on how effectively they execute the planned activities according to their project plan. This includes adherence to the project timeline and successful completion of key tasks and milestones.
- Adherence to Timeline (15 points): Staying on schedule with the project timeline is crucial. Judges will look for evidence that the candidate has managed time effectively and met deadlines throughout the project.
- Monitoring and Evaluation (20 points)
- Progress Monitoring (10 points): Regular monitoring of project progress ensures that the project stays on track and any issues are identified early. Candidates should demonstrate their ability to track progress against the plan.
- Evaluation and Adjustment (10 points): The ability to evaluate progress and make necessary adjustments to improve project outcomes is assessed. This includes responding to challenges, incorporating feedback, and making data-driven decisions to enhance the project’s effectiveness.
- Impact and Outcomes (30 points)
- Social Impact (15 points): Judges will evaluate the measurable positive impact of the project on the community and its beneficiaries. This includes tangible improvements and benefits brought about by the project’s activities.
- Sustainability (15 points): The potential for long-term sustainability and continued benefit to the community is crucial. Candidates should demonstrate how the project will maintain its impact beyond the competition, including plans for ongoing support and maintenance.
- Financial Management (20 points)
- Budget Adherence (10 points): Adherence to the planned budget is assessed. Candidates should demonstrate effective financial management and efficient use of resources, ensuring that funds are spent wisely and within budget.
- Transparency and Accountability (10 points): Transparent and accountable use of funds is essential. Candidates should provide detailed financial reports and be open about their financial activities, ensuring all expenditures are documented and justified.
- Implementation and Activities (30 points)