Top 4 Placement in Multimedia Competition:
Miss World 2014 Competition
Rafieya Husain, Miss World Guyana 2014

Top 7 Placement in Multimedia Competition:
Miss World 2015 Competition
Lisa Punch, Miss World Guyana 2015

The Influencer – Multimedia Competition

In the dynamic world of social media, being an effective influencer is crucial. As a Miss World Influencer, you must be active across various social media platforms, including Miss World’s Mobstar. In 2022, Miss World introduced a new element to this competition, where each candidate is tasked with maintaining her own webpage on the Miss World website. Engaging with the digital world is essential to promote your passion, talents, and positive influence.

Key Aspects of Being an Influencer:

1. Authority and Knowledge: Your expertise and position in your niche make you a trusted source of information and recommendations.
2. Active Engagement: Regularly interacting with your audience to build and maintain a strong relationship.
3. Distinct Niche: Having a focused area of interest where you can develop a dedicated following.
4. Positive Promotion: Using your platform to highlight your purpose, your country, and positive messages.

Responsibilities of an Influencer:

• Impacting Purchasing Decisions: Influencers affect the purchasing decisions of others through their authority, knowledge, and relationship with their audience.
• Building a Following: Develop a following in a distinct niche with consistent and active engagement.
• Promoting Positivity: Highlighting your purpose and your country in a positive light through your digital presence.

Platforms to Utilize:

• Social Media Channels: Instagram, Facebook, Twitter, TikTok, YouTube, and more.
• Miss World’s Mobstar: A dedicated platform for Miss World contestants.
• Personal Web Page: Maintaining a dedicated web page on the Miss World website.

Tips for Effective Influencing:

1. Consistency: Post regularly to keep your audience engaged.
2. Authenticity: Be genuine and true to yourself in all your interactions.
3. Quality Content: Focus on creating high-quality, valuable content that resonates with your audience.
4. Engagement: Respond to comments, messages, and interact with your followers to build a community.
5. Positivity: Use your platform to spread positive messages and inspire your audience

Judging Criteria – Multimedia Competition

Total Points: 100 (per Decision Panel Member)

1. Creativity and Originality (10 points)
   • Uniqueness of the concept or idea (5 points).
   • Innovative use of multimedia elements (video, graphics, sound, etc.) (5 points).
2. Content and Message (10 points)
   • Clarity and relevance of the message being conveyed (5 points).
   • Focus on social issues, talent, fitness, public speaking, and values aligned with Miss World (e.g., beauty with a purpose) (5 points).
3. Technical Quality (10 points)
   • Production quality (video resolution, audio clarity, editing skills) (5 points).
   • Use of technology and techniques in presentation (5 points).
4. Audience Engagement (10 points)
   • Ability to connect with and captivate the audience (5 points).
   • Effectiveness in eliciting emotional or intellectual responses (5 points).
5. Commenting and Engagement Impact (40 points)
   • Quality and frequency of comments (positive feedback) (10 points).
   • Engagement through sharing and fan interactions (10 points).
   • Increase in following and overall fan support (10 points).
   • Impact on event attendance and participation (10 points).
6. Presentation Skills (10 points)
   • Confidence and poise of the contestant in delivering their presentation (5 points).
   • Clarity of speech, body language, and overall demeanor (5 points).
7. Adherence to Guidelines (5 points)
   • Compliance with the competition rules and guidelines.
8. Impact of the Message (5 points)
   • Consideration of how the multimedia piece might inspire or motivate viewers.

**Subject to minor or major changes depending on competition change format